Insights Big Data

Collecting data to build strategies

Big Data

Big data is an evolving term that describes a large volume of structured, semi-structured and unstructured data that has the potential to be mined for information and used in machine learning projects and other advanced analytics applications. Big data is often characterized by the 7V's – Volume, Velocity, Variety, Variability, Veracity, Visualization, and Value.

Big data - a technological requirement

Big Data is an absolute technological requirement as data is being generated at an exponentially growing rate as the world becomes digitized in every facet of human activity.

Data has become a major priority for businesses of all sizes. As data sets continue to grow, and applications continue to become more real-time, big data and big data processing are more and more moving to the cloud. As technologies capture and analyze data and draw new insights from it. Putting this information to good use in real-time often means the difference between capitalizing on information for a 360 view of the target audience, or losing customers to competitors who do. Technologies like IoT, Machine Learning, artificial intelligence and more are making their ways into our everyday lives. Behind all of these is Big Data sitting strong in an authoritative position.